When the Internet first took off, there was a bit of confusion about what it took to get a site to rank well. Many highly knowledgeable programmers knew that keyword tags were crucial to page ranking and took their time to develop the perfect tags to associated with each keyword to get them optimal ranking. Other less knowledgeable programmers were forced to find another way to get their page to rank. They would use a technique called keyword spamming. They would use the keywords improperly in an effort to get their pages to rank higher on the search engine results page. It didn’t take long for the search engines to catch on to what the sites were doing. Keyword spamming no longer results in climbing the results page. Keyword spamming can actually lead to a site becoming deindexed.
If you are trying to establish a great keyword optimized strategy, you need to use the keyword tags efficiently. Your keywords Meta tag should be direct and to the point. They should relate to the information that is found on each page and be relevant to the overall information found on your site. The keywords you use on each page of your site should be topic specific. If your site is a cooking site, each page should contain information about one type of cooking, style of cooking, or meal genre. Taking the time to choose the right keyword tags for your site will allow you to be sure that the search engines rank your site high and view your keywords as being good indications for the information found on your site.