Many people who are developing their first website make the mistake of littering their content with keywords. They assume that the more keywords they use in their content, the more hits they will get from the search engines. This is not always the case.
The search engines search for valid, informative content. Content that is littered with keywords is often hard to read and not very informative. If you are looking to increase your rankings on the search engine results pages, you need to choose your keywords wisely and limit the amount of times you use them in your content.
Each keyword should not be used more than once in every 100 words. This allows the reader to be able to easily read the content that is provided while still using the keywords that are needed to make the site noticeable to the search engines. Limiting the number of times the keywords are used will show the search engines that your site is filled with valid information that is useable and informative to readers.
After you have determined which keywords you want to use for your content, you will want to be sure to use them in a way that is direct and precise. Using the words in formats that do not signify their true meaning could make the search engines view the content as being spam or not valid. All keywords should be used in the way that they are meant to be used and be an essential part of the content.